Kerala Chief Minister Oommen Chandy formally launched the new website of Destination Kerala magazine www.destination-kerala.com at a function in his chamber today. Cultural Affairs Minister K C Joseph released the magazine’s redesigned and editorially enriched new version by presenting a copy to Roshy Augustine MLA, in the presence of Mathukutty J Kunnappally (Founder and Editorial Chairman), George Kunnappally (Publisher), Jose Kunnappally (Chief Editor) and Athul Lal AG (Executive Editor). Destination Kerala publishing since 1997 is Kerala’s leading English language business magazine.
“Ever since inception Destination Kerala has witnessed and diligently documented the development and progress of the State especially in fields like tourism, information technology and infrastructure. The magazine’s contribution in building awareness for brand Kerala and celebrating our success stories globally has been immense. Now with the new website and redesigned print edition, I am certain Destination Kerala can tell our growth story in a more compelling manner to a wider audience worldwide” said Chief Minister Oommen Chandy.
The redesign and editorial revisit were commissioned to deliver a quality reading experience across print and web keeping in mind the evolving needs of a vibrant and younger Kerala which is increasingly more digitally savvy too. Destination Kerala will now serve as a comprehensive business digest with expanded coverage spanning retail, real estate, banking & finance, healthcare, fashion & lifestyle, education and agro industries in addition to tourism, IT and infrastructure. The print format has also been changed from tabloid to magazine size. Destination Kerala’s website has been designed and developed by Mumbai-based digital agency Aurum Communications.
“In our refurbished avatar we will focus on Entrepreneurship, Economy and Excellence. While the magazine will have well curated and researched stories, features and in-depth interviews, the web edition will have daily updates and reports capturing the pulse of God’s Own Country” said Chief Editor Jose Kunnappally.
Since 1997 we have been at the forefront promoting Kerala as the must see and must invest destination of the sub-continent. By showcasing Kerala’s leaders, businesses, initiatives and success stories, our efforts highlight the best of what God’s Own Country has to offer various stakeholders – entrepreneurs, tourists, investors, analysts, policy makers, and Keralites around the world.
We partner the Government and private industry to create compelling English language content for leverage across platforms like print, online, social and events.
Our flagship title Destination Kerala is now into the 18th year of its publication.
For more details www.destinationbusinessmedia.com
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