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DESTINATION BUSINESS MEDIA SIGNS JV AGREEMENT WITH AURUM COMMUNICATIONS

Thiruvananthapuram, 25 July 2015

Thiruvananthapuram-based trade publishing house Destination Business Media and Mumbai headquartered digital agency Aurum Communications have entered in to a JV agreement to co-develop and market www.destination-kerala.com

The new portal will be an extension of Destination Business Media’s flagship Destination Kerala business magazine publishing from Thiruvananthapuram since 1997. The print publication recently announced a major revamp addressing both design and editorial content to appeal to a lot younger and globally exposed readership profile that is increasingly also digitally savvy.

"Digital is the way forward in the media industry and serving the new breed of digital consumers will be transformational for our business. Delivering content direct to consumer and ensuring speed, discovery and experience are key to success and we are fortunate to have the proven expertise of Aurum guide us", said Jose Kunnappally, Managing Director, Destination Business Media.

www.destination-kerala.com will offer breaking news, features and reviews; original video content and photo galleries; plus in-depth coverage of major industry sectors in Kerala like tourism, information technology, retail, real estate, banking & finance, education, healthcare and agro. The target is to touch 1 million unique visitors in a year’s time.

"Destination Kerala is a renowned trade publication with an established print presence. Their digital foray will ensure the global reach of Destination Kerala expands significantly and we are developing the portal to drive engagement, personalization and interactivity. Partaking in their digital transformation journey is a matter of great pride for us", said Parag Bhansali, CEO, Aurum Communications.

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